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MFIT has an impressive social media following, but this is not represented on their website. Social media links are practically hidden from view on the main page. One has to scroll all the way down to the bottom of the page, right side, to see teh facebook icon. There is a 'share' icon next to that, which opens up to the full spread of social media options. Perhaps the footer is not the best placement for these links. Clearly they're very active on facebook and twitter; I think it would make sense to show evidence of that push on their main site.

Hidden within the 'About the Museum' links, there are 'Links of Interest' featured. Here, a user can view Museum Publications , as well as Fashion Blogs and Sites. None of these seem to be directly related to MFIT (although there are many titles by museum director Valerie Steele featured.) There seems to be no community activity similar to the Dulwich Picture Gallery.

It seems to me that, once an organization has developed a steady following (such as MFIT has on fb abd twitter), sheparding those individuals into more community oriented activities would be relatively easy and beneficial to the organization. "Iniatives that bridge on-site and on-line"

There seems to be a strong correlation between the twitter and facebook feeds; one must directly inform the other.

Following one of MFIT's suggested links from the "10 Fashion Museums to Visit Before You Die", I came across the Bata Shoe Museum in Toronto, Canada. Their Facebook and Twitter pages appear to be almost as active as those of MFIT (although MFIT generates more activity from the outside; almost all posts on Bata came from the organization itself). One impressive thing about Bata is their user interface. The presentation of their website is very clear; the user does not need to scroll around to find anything. The social media links are prominent. Images are well-chosen and well-placed. Unlike MFIT, Bata features many items in their collection on the website. This is inviting (also quite unlike MFIT). Clearly displayed under the "Visiting" link on the BATA site are links, "Schools and ESL Groups" and "Group Tours", as well as a separate "Education" link. MFIT has no such category of information which, I think, would be quite discouraging for potential school groups. Bata appears altogether inviting and instructional, while MFIT comes across as very exclusive and slightly alienating (perhaps this is indicative of the fashion industry at large?)

Bata and MFIT appear to be leaps and bounds ahead of other similar museums in respect to social media activity.

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